Functional oral care products are oral care products that add active ingredients to the products, which have both preventive or auxiliary therapeutic effects, and its main efficacies include: whitening/ stain removal, stain prevention, anti-dentin hypersensitivity, anti-halitosis, anti-inflammatory, anti-bacterial, etc. However, these drugs or chemicals with special active ingredients should be safe and have no obvious side effects.

National Medical Products Administration issued a notice on the Measures for the Supervision and Administration of Toothpaste (Draft for Comment) for public comment on November 13, 2020. In order to implement the Cosmetics Supervision and Administration Regulations, it is proposed to implement positive list management on the efficacy claims of toothpaste through the mode of efficacy classification catalog, so as to curb the occurrence of illegal claims of toothpaste.

The Measures for the Supervision and Administration of Toothpaste (Draft for Comment) article 16 points out that the efficacies of toothpaste claims should have sufficient scientific basis. In addition to the basic cleaning type, other efficacies of toothpastes should be carried out in accordance with the requirements of efficacy evaluation. Toothpaste can be claimed to have anti-caries, anti- dental plaque, anti-dentin hypersensitivity, reduce gum problems and other efficacies once its efficacy has been evaluated in accordance with national standards, industry standards.